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Gabrielle Martinez, Managing Partner and Co-founder of agencyEA
Gabrielle Martinez, Managing Partner and Co-founder of agencyEA 150 150 Vikas Bhavsar

“Brands know their audiences are looking for authenticity and recognize the beneficial impact of human-to-human interaction. As a result, the demand for experiential continues to grow…the data mirrors what we hear from our clients. While they instinctively know the value of face-to-face experiences, EA’s research findings can now provide quantitative proof.”

-Gabrielle Martinez, Managing Partner and Co-founder of agencyEA

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Brandingmag
Brandingmag 150 150 Vikas Bhavsar

“Emotional connections with consumers built around experiences – whether in support of a product introduction, exclusive offers, one-on-one engagement, or community bonding – engender levels of meaning not possible with digital ads. Add in the opportunities for engaging with new fans, along with the ability to re-engage with and energize one’s customer base, and the power of experiential becomes obvious.”

-Brandingmag

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Bryan Icenhower, President of WME | IMG’s experiential agency IMG Live
Bryan Icenhower, President of WME | IMG’s experiential agency IMG Live 150 150 Vikas Bhavsar

“Experiential is a uniquely fast and effective way to build brand awareness through one-to-one connections with consumers. It engages all five senses, sparking emotions that form lasting memories which have been shown to drive brand loyalty.”

-Bryan Icenhower, President of WME | IMG’s experiential agency IMG Live

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